Learning 01
Urgent intent is a repeated pattern, not a one-off.
Lead and call notes repeatedly mention chipped teeth, cracked teeth, pain, same-day need, and patients comparing immediate options.
Summary
Period Summary
Demand was still coming through across the period, but the cleaner story is in the mix: genuine appointment enquiries sat alongside urgent cases, voicemail-only records, and wrong-practice contacts. That points less to a visibility problem and more to a follow-up, handling, and attribution problem.
New Patients
68
Lead Demand
132
Calls Logged
112
Current Visibility
638
Learned
Key Learnings
These are the patterns that stand out most clearly from February to May.
Learning 02
Stable ad spend produced fewer clicks by May.
Google Ads spend stayed near A$3.6K each month, but clicks fell from 327 in March to 237 in May while CPC rose to A$15.18.
Learning 03
Raw lead volume includes a meaningful amount of noise.
Wrong numbers, voicemail-only captures, and unattributed rows mean the headline lead count is broader than the number of genuine booking conversations.
Learning 04
Search remains the clearest acquisition engine in the available data.
Most opportunities are tagged to Google Ads, the website recorded 173 CPC visitors, and GBP generated 66 calls in the last 30 days.
Creatives Delivered
Creative Delivered
A selection of creative delivered for the account during the reporting period.
Graphic 01
Graphic asset 01
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Graphic 02
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New Patient Numbers
New Patient History
This chart shows the full historical new-patient trend for the account.
Each bar is labelled with its exact value, and the legend totals show the full-year or year-to-date count for each series.
2026 YTD: 97 Patients
2026 is flat vs 2023 YTD, down 6.7% vs 2024, and down 18.5% vs 2025. January to May 2026 is holding up, but it is still behind the stronger pace set in the last two years.Monthly Range: 11 To 23
February peaked at 23, April fell to 11, and May recovered to 16. That is a 52.2% drop from February to April, followed by a 45.5% lift from April to May.Best Historical Months
July 2023 reached 41, February 2025 hit 37, and September 2025 delivered 36. The ceiling is clearly higher than the current run rate, so the gap is execution and consistency, not demand potential.Leads
Lead Mix By Month
The lead count on its own does not say much. What matters is what those opportunities were actually about, how much of the month was true booking intent, and where the enquiries were coming from.
February
Lead Sources
Google Ads34
Webchat2
Search Terms
Top keyword
dentist (7)
Next keyword
dental clinic (3)
Lead Intent
Appointment requests11 | 30.6%
Voicemail / no conversation9 | 25.0%
Urgent / emergency5 | 13.9%
Wrong practice5 | 13.9%
General enquiries4 | 11.1%
Webchat enquiries2 | 5.6%
February brought solid demand, but only 30.6% of leads were clear appointment requests. A quarter of the month sat in voicemail-only or no-conversation records, which suggests leakage was already present even while search volume was healthy.
March
Lead Sources
Google Ads35
Webchat2
Search Terms
Top keyword
dentist (7)
Next keyword
dental clinic (6)
Lead Intent
Appointment requests9 | 24.3%
Voicemail / no conversation9 | 24.3%
General enquiries7 | 18.9%
Urgent / emergency6 | 16.2%
Wrong practice3 | 8.1%
Webchat enquiries2 | 5.4%
Implant enquiries1 | 2.7%
March was the highest-volume lead month, but appointment requests still made up only 24.3% of the total. Search continued to drive most enquiries, yet almost as many records sat in voicemail-only outcomes as in direct booking intent.
April
Lead Sources
Google Ads30
Webchat1
Search Terms
Top keyword
dentist (9)
Next keyword
dentist joondalup (3)
Lead Intent
Voicemail / no conversation12 | 38.7%
General enquiries6 | 19.4%
Urgent / emergency5 | 16.1%
Appointment requests4 | 12.9%
Wrong practice3 | 9.7%
Webchat enquiries1 | 3.2%
April was the weakest month for clean booking intent. Appointment requests dropped to 12.9% of leads, while voicemail-only records rose to 38.7%, making this the clearest month where demand quality and follow-up efficiency slipped.
May
Lead Sources
Google Ads18
Webchat3
Unattributed7
Search Terms
Top keyword
dental clinic (4)
Next keyword
dentist joondalup (2)
Lead Intent
Appointment requests12 | 42.9%
Urgent / emergency7 | 25.0%
Webchat enquiries3 | 10.7%
General enquiries3 | 10.7%
Voicemail / no conversation2 | 7.1%
Implant enquiries1 | 3.6%
May had the lowest lead total, but the intent mix itself was stronger than April, with 42.9% of leads tied to appointment requests. The bigger issue was attribution clarity, with seven leads arriving without a clean source label.
Calls
Call Trends By Month
Call handling remained strong overall, with only one missed call recorded across the four months.
February
Total Calls30
Answer Rate100%
Answered
30
Missed
0
First-Time
23
Keyword Summary
Top keyword
dentist (7)
Next keyword
dental clinic (3)
Tracked Keyword Calls
Calls with keyword data12
Calls without keyword data18
February call handling was clean, with every call answered and 23 first-time callers recorded. The keyword mix was led by broad search terms, pointing to steady new-patient discovery activity rather than a narrow single-treatment trend.
March
Total Calls31
Answer Rate100%
Answered
31
Missed
0
First-Time
24
Keyword Summary
Top keyword
dentist (7)
Next keyword
dental clinic (6)
Tracked Keyword Calls
Calls with keyword data15
Calls without keyword data16
March held the strongest call volume of the period and maintained a full answer rate. Keyword visibility stayed concentrated around core dental searches, suggesting demand remained broad and consistent across general treatment intent.
April
Total Calls31
Answer Rate100%
Answered
31
Missed
0
First-Time
28
Keyword Summary
Top keyword
dentist (9)
Next keyword
dentist joondalup (3)
Tracked Keyword Calls
Calls with keyword data17
Calls without keyword data14
April matched March on total call volume and kept a full answer rate, but the keyword mix tilted more heavily toward dentist and Joondalup-specific terms. That suggests local search relevance remained strong even as lead quality softened elsewhere in the report.
May
Total Calls20
Answer Rate95%
Answered
19
Missed
1
First-Time
17
Keyword Summary
Top keyword
dental clinic (4)
Next keyword
dentist joondalup (2)
Tracked Keyword Calls
Calls with keyword data7
Calls without keyword data13
May saw lower call volume, but first-time caller share stayed high and tracked keywords still reflected active treatment-led search demand. The main exception was the single missed call, which stands out because the rest of the period was fully answered.
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May 16, 2026 at 10:56:21Name: Unknown | Contact number: +61402277748
Google Ads
Google Ads Performance
This view summarises Google Ads performance from February through May 2026.
| Metric | February | March | April | May |
|---|---|---|---|---|
| Clicks | 304 | 327 | 273 | 237 |
| Spend | A$3.6K | A$3.66K | A$3.61K | A$3.6K |
| CPC | A$11.83 | A$11.18 | A$13.24 | A$15.18 |
| CTR | 7.45% | 6.75% | 7.36% | 5.93% |
Strongest month
March produced the highest click volume and the best CPC, making it the most efficient month in the period.
Pressure point
By May, spend was still near A$3.6K but clicks had dropped to 237 and CPC had risen to A$15.18, which is the clearest sign of softening efficiency.
Strategic read
Paid search is still a meaningful demand driver, but the next gain likely comes from better conversion handling and efficiency work rather than pure budget expansion.
Website Traffic
Website Traffic
Website traffic remained steady, with organic, CPC, and direct-type visits all contributing meaningful volume.
Referral69
Organic177
CPC173
Direct / uncategorised211
Other8
Traffic Mix
The largest traffic buckets are direct or uncategorised traffic, organic, and CPC. Website traffic included 211 direct or uncategorised visits, 177 organic visits, and 173 CPC visits.Current Movement
Website traffic is trending up. Total website visitors were up 2.08% versus the previous 31-day comparison period.Traffic Read
A small amount of traffic sits in minor residual buckets. The remaining 8 visits sit in the combined Other category.Landing Page
Landing Page
The landing page remains an important conversion point for enquiry-focused traffic.
Primary URL
Candlewood Lead Generation Page
Used to support search and lead generation activity with a dedicated enquiry path.
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Strategic Role
The landing page should stay closely aligned with the ad message and booking intent. Stronger consistency between keyword targeting, page messaging, and enquiry handling will help improve conversion quality over time.Google Business Profile
Google Business Profile
Google Business Profile continues to support local visibility and direct patient actions.
Visibility
966
Search
802
Maps
164
Actions From Profile
Website Visits
Calls
Bookings
Conversations
Visibility Strength
Search is the main visibility driver on Google Business Profile. Of the 966 total profile views, 802 came from Search and 164 came from Maps.Action Signal
The profile is generating calls, not just passive visibility. The latest 30 days generated 66 calls and 32 website visits from the profile.Opportunity
Conversion after contact is the bigger lever than discovery. With zero bookings and zero conversations recorded, the bigger opportunity is what happens after the patient reaches out.Recommendation
Video Shoot Recommendation
A practical next step to strengthen future lead generation creative.
Proposal
Plan a video shoot to create stronger Facebook lead generation creative.
A new shoot would give Candlewood a better bank of clinic-specific video content for future campaigns. It would allow the team to test treatment-focused, trust-building, and clinician-led messaging while relying less on static assets alone. The goal is to produce stronger ad creative that can lift attention, improve enquiry quality, and support more consistent lead flow over the coming months.
Wins
Key Wins
Win 01
Search-led demand stayed active across the period.
Lead sources, call keywords, website traffic, and GBP activity all point to patients continuing to discover and contact Candlewood through search behaviour.
Win 02
The account still generated patient movement while ad spend stayed stable.
Even without higher spend, the period recorded 68 new patients and 132 opportunity records.
Win 03
GBP remains a meaningful local contact channel.
Google Business Profile generated 966 views and 66 calls, reinforcing its role as a key local visibility and action channel.
Win 04
The data points clearly to the next strategic lever.
The account does not appear starved of demand. The clearest upside is better handling of urgent, high-intent enquiries before they shop elsewhere.
Action Plan
Next Steps
These next steps are tied directly to the demand, conversion, and efficiency patterns seen across the reporting period.
1
Tighten urgent booking capture.
Review how emergency, chipped-tooth, and same-day enquiries are handled so high-intent callers are less likely to leave without a clear next step.
2
Improve paid search efficiency before scaling.
Audit search terms, keyword mix, and landing-page alignment to address the click decline and CPC rise visible by May.
3
Separate signal from noise in lead reporting.
Track wrong numbers, voicemail-only captures, and blank-source rows more cleanly so month-end lead counts better reflect real commercial opportunity.
4
Protect the search visibility channels already creating activity.
Keep Google Ads, website visibility, and GBP presence active while conversion handling is improved behind the scenes.